Privacy Policy

Last updated: November 24, 2025

BeeThere ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how your personal information is collected, used, and disclosed by BeeThere.

This Privacy Policy applies to our mobile application, BeeThere, and its associated services (collectively, our "Service"). By accessing or using our Service, you signify that you have read, understood, and agree to our collection, storage, use, and disclosure of your personal information as described in this Privacy Policy and our Terms of Service.

Definitions and Key Terms

To help explain things as clearly as possible in this Privacy Policy, every time any of these terms are referenced, they are strictly defined as:

• Cookie: Small amount of data generated by a website and saved by your web browser. It is used to identify your browser, provide analytics, and remember information about you such as your language preference or login information.
• Company: When this policy mentions "Company," "we," "us," or "our," it refers to Columbus Holdco, Schaarbeeklei 647, 1800 Vilvoorde, Belgium, that is responsible for your information under this Privacy Policy.
• Country: Where BeeThere or the owners/founders of BeeThere are based, in this case Belgium.
• Customer: Refers to the company, organization, or person that signs up to use the BeeThere Service to manage relationships with consumers or service users.
• Device: Any internet-connected device such as a phone, tablet, computer, or any other device that can be used to visit BeeThere and use the services.
• IP Address: Every device connected to the Internet is assigned a number known as an Internet Protocol (IP) address. These numbers are usually assigned in geographic blocks. An IP address can often be used to identify the location from which a device is connecting to the Internet.
• Personnel: Refers to individuals who are employed by BeeThere or are under contract to perform a service on behalf of one of the parties.
• Personal Data: Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.
• Service: Refers to the service provided by BeeThere as described in the relative terms (if available) and on this platform.
• Third-party Service: Refers to advertisers, contest sponsors, promotional and marketing partners, and others who provide our content or whose products or services we think may interest you.
• Website: BeeThere's site, which can be accessed via columbusholdco.eu
• You: A person or entity that is registered with BeeThere to use the Services.

What Information Do We Collect?

We collect information from you when you use our mobile application, register on our service, or interact with our features.

Information You Provide to Us:

• Name / Username
• Phone Numbers
• Email Addresses
• Age
• Address
• Marital Status
• Bank Account Number
• Social Security Number
• Password (encrypted)
• Professional Status
• Driver License Information

Information Automatically Collected from Mobile Devices:

We collect the following information from mobile devices to provide a better user experience:

• Location Data: Precise location information when you check in at events or activities (only when you grant permission)
• Device Information: Device type, operating system version, unique device identifiers
• Camera/Photo Access: Access to your device's camera and photo library when you choose to upload photos (only when you grant permission)
• Usage Data: App interaction data, features used, session duration

Legal Basis for Processing (GDPR)

We process your personal data based on the following legal grounds:

• Contract Performance: Processing necessary to provide the BeeThere service you've signed up for
• Consent: When you provide explicit consent for specific data processing activities (e.g., location tracking)
• Legitimate Interests: To improve our services, ensure security, and communicate with you about service updates
• Legal Obligations: When required to comply with applicable laws and regulations

How Do We Use The Information We Collect?

Any of the information we collect from you may be used in one of the following ways:

• To personalize your experience (your information helps us better respond to your individual needs)
• To improve our app (we continually strive to improve our app offerings based on the information and feedback we receive from you)
• To improve customer service (your information helps us more effectively respond to your customer service requests and support needs)
• To process transactions and manage event participation
• To verify your location during event check-ins
• To send periodic emails and notifications about your account or events
• To comply with legal obligations and protect against fraud

When Does BeeThere Use End User Information from Third Parties?

BeeThere will collect End User Data necessary to provide the BeeThere services to our customers.

End users may voluntarily provide us with information they have made available on social media websites. If you provide us with any such information, we may collect publicly available information from the social media websites you have indicated. You can control how much of your information social media websites make public by visiting these websites and changing your privacy settings.

When Does BeeThere Use Customer Information from Third Parties?

We receive some information from third parties when you contact us. For example, when you submit your email address to us to show interest in becoming a BeeThere customer, we receive information from a third party that provides automated fraud detection services to BeeThere. We also occasionally collect information that is made publicly available on social media websites. You can control how much of your information social media websites make public by visiting these websites and changing your privacy settings.

Do We Share the Information We Collect with Third Parties?

Third-Party Service Providers

We engage trusted third-party service providers to perform functions and provide services to us, such as:

• Cloud hosting and data storage
• Authentication and security services
• Analytics and performance monitoring
• Customer support tools
• Email delivery services

We share your personal information with these third parties only to the extent necessary for them to perform these services for us and for you. All such third parties are contractually obligated to protect your data in accordance with this Privacy Policy.

Business Transfers

If we are involved in a merger, asset sale, or other business reorganization, we may share or transfer your personal and non-personal information to our successors-in-interest. You will be notified via email and/or a prominent notice on our Service of any change in ownership or uses of your personal information.

Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

International Data Transfers

Your information may be transferred to and maintained on servers located outside of your country, where data protection laws may differ. If you are located in the European Economic Area (EEA), we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission, when transferring your data outside the EEA.

How Long Do We Keep Your Information?

We retain your personal data for different periods depending on the type of information:

• Account Information: Retained for the duration of your account plus 60 days after deletion
• Event Participation Data: Retained for up to 6 years for business records and compliance purposes
• Communication Records: Retained for up to 3 years
• Technical/Log Data: Typically retained for up to 12 months

Upon account deletion, we will delete or anonymize your personal data within 60 days, except where we are required to retain it for legal obligations.

How Do We Protect Your Information?

We implement a variety of security measures to maintain the safety of your personal information:

• All sensitive data is encrypted in transit using SSL/TLS protocols
• Passwords are encrypted using industry-standard hashing algorithms
• Access to personal data is restricted to authorized personnel only
• Regular security audits and vulnerability assessments
• Secure cloud infrastructure with access controls and monitoring

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

Your Rights Under GDPR

If you are a resident of the European Economic Area (EEA), you have the following data protection rights:

• Right to Access: You can request a copy of the personal data we hold about you
• Right to Rectification: You can request correction of inaccurate or incomplete data
• Right to Erasure: You can request deletion of your personal data
• Right to Restrict Processing: You can request that we limit how we use your data
• Right to Data Portability: You can request a copy of your data in a structured, machine-readable format
• Right to Object: You can object to our processing of your personal data
• Right to Withdraw Consent: Where we rely on your consent, you can withdraw it at any time

To exercise any of these rights, please contact us using the information provided below. We will respond to your request within 30 days.

Cookies and Tracking Technologies

BeeThere uses cookies and similar tracking technologies to enhance app performance and functionality. We use:

• Essential Cookies: Required for the app to function properly (e.g., authentication, security)
• Local Storage: To store user preferences and app state
• Sessions: To maintain your logged-in state

We never place Personally Identifiable Information in cookies accessible by third parties.

Blocking and Disabling Cookies

You may set your browser or device to block cookies and similar technologies, but this action may prevent our app from functioning properly, and you may not be able to fully utilize all features and services. Different browsers and devices make different controls available to you.

Third-Party Services

We use the following third-party services in our application:

Google Maps API

Google Maps API is used for location-based features such as event check-ins and displaying event locations. Google Maps API may collect information from you and from your device for security purposes. Google Maps API collects information that is held in accordance with its Privacy Policy.

We display, include, or make available third-party content (including data, information, applications, and other products/services) or provide links to third-party websites or services.

You acknowledge and agree that BeeThere shall not be responsible for any Third-Party Services, including their accuracy, completeness, timeliness, validity, copyright compliance, legality, decency, quality, or any other aspect thereof. Third-Party Services and links thereto are provided solely as a convenience to you, and you access and use them entirely at your own risk and subject to such third parties' terms and conditions.

Automated Decision Making

We do not use automated decision-making or profiling that produces legal effects or similarly significantly affects you.

Children's Privacy

We do not knowingly collect personally identifiable information from anyone under the age of 13. If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us. If we become aware that we have collected personal data from anyone under the age of 13 without verification of parental consent, we take steps to remove that information from our servers.

Changes to Our Privacy Policy

We may change our Service and policies, and we may need to make changes to this Privacy Policy so that they accurately reflect our Service and policies. Unless otherwise required by law, we will notify you (for example, through our Service or via email) before we make changes to this Privacy Policy and give you an opportunity to review them before they go into effect. Then, if you continue to use the Service, you will be bound by the updated Privacy Policy. If you do not want to agree to this or any updated Privacy Policy, you can delete your account.